Identification With the Need to Achieve
While flipping through the pages of Seventeen, among the numerous makeup, fashion and perfume advertisements, a half-page ad caught my eye. It was in split-screen format with a cool blue background. On the left stood a grim-faced girl who had just stepped off a yellow school bus full of rowdy children and a screaming driver. In one arm she held two, hefty schoolbooks and in the other was an overloaded backpack. Her nothing-but-average appearance consisted of an unflattering, black and white, patterned school dress, tightly buttoned up to her neck, a matching headband, and long, white socks pulled up to her knees. The sky was dim, gray and cloudy.